🎬A-RollAdvancedproduction
Directing Non-Actors on Camera
Most corporate and communications video features real people, not actors. Learn techniques to help them feel natural and deliver authentic performances.
📝 Step-by-Step
- 1
Build rapport first
Chat for 5-10 minutes about anything unrelated. Let them forget the camera exists.
- 2
Explain the 'why'
Tell them why their story matters. Purpose creates authentic energy.
- 3
Use conversational prompts
Instead of 'read this,' ask 'tell me about...' and let them respond naturally.
- 4
Direct energy, not words
Say 'try that again with more excitement' rather than changing their script.
✅ Checklist
- ☐Have a casual conversation before rolling
- ☐Ask them to paraphrase rather than memorize
- ☐Use prompter only as a safety net, not a script
- ☐Give specific physical direction (hands, posture)
- ☐Shoot multiple takes with different energy levels
- ☐Tell them when NOT to look at camera
#directing#talent#authenticity