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📡BroadcastIntermediatepre production

Writing Broadcast Copy

Write narration that complements visuals rather than describing them. Broadcast writing rules for clarity and impact.

✅ Checklist

  • ☐Write in present tense and active voice
  • ☐One idea per sentence
  • ☐Don't describe what viewers can see
  • ☐Lead with the 'so what' — why should they care?
  • ☐Use specific numbers and names
  • ☐Read aloud — if you stumble, rewrite
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