📱Social MediaIntermediatepost production
Repurposing Long-Form Video for Social
Turn one long video into 10+ social media clips. Strategy for identifying shareable moments and reformatting.
📝 Step-by-Step
- 1
Timestamp while editing
During your main edit, drop markers at every moment that could stand alone.
- 2
Extract and reframe
Pull clips and use auto-reframe (Premiere) or manual crop for 9:16.
- 3
Add captions and graphics
Burn in captions. Add a hook title in the first 2 seconds.
- 4
Customize per platform
TikTok: trending audio. Reels: 30s max. LinkedIn: professional tone, square format.
✅ Checklist
- ☐Watch full video and timestamp 'quotable moments'
- ☐Identify self-contained 15-60 second segments
- ☐Reframe horizontal to vertical (crop or reframe tool)
- ☐Add captions — 85% of social video is watched muted
- ☐Create platform-specific versions (different lengths/formats)
- ☐Write scroll-stopping first line for caption
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